A Textbook on Entrepreneurship Development and Management in Extension

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A Textbook on Entrepreneurship Development and Management in Extension
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S. Janani, T.N. Sujeetha, M. Asokhan, M. Priyadharshini
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Binding:  Paperback
Imprint:  Write and Print Publications
Year:  2017
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ISBN: 9789384649739
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Price: Rs. 300.00

About The Books

Entrepreneurship plays a very important role in the industrial development. Entrepreneurship is now emerged as a popular career option. Like other professions, it can also be developed and fostered through specific educational and training programmes. The book is well designed based on different chapters and explains in depth about stages in setting up of an enterprise, steps to be considered while setting up an enterprise, micro enterprise, marketing for enterprise, product promotion, network models etc. Moreover, women entrepreneurship is gaining more importance in the society. This book attempts to explain more about gender issues in entrepreneurship development, policy measures for women entrepreneurship and includes management concepts and methods. Therefore, the students (UG & PG degree), teachers, entrepreneurs and people having interest in the subject of entrepreneurship development will find the book more useful and rewarding in fulfilling their requirements.

About The Author

Dr. S. Janani has completed her Ph.D degree in Agricultural Extension in Agricultural College and Research Institute, Tamil Nadu Agricultural University, Coimbatore. She has done her doctoral research on “Entrepreneurial Orientation of Rural Youth - An Analysis” and her master’s degree research was on “Training Needs of Seed Growers and Seed Dealers with respect to Promoting Quality Pulses Seed Production”. She has published several research articles, popular articles and review articles in reputed national and international journals. She has presented several research papers and posters in several national and international seminars.She has been awarded with Rajiv Gandhi National Merit Fellowship for pursuing her doctoral degree. Dr. T.N. Sujeetha is a doctorate in the field of Agricultural Extension. She has completed her U.G., P.G. and Ph.D degree programmes in Agricultural College and Research Institute, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu. She has published several research articles, popular articles and review articles in reputed national and international journals. She has participated in several national and international conferences and has won several awards viz., Best Poster Award, Best Presenter Award and Best Paper Award in the field of Agricultural Extension.She has been awarded with Rajiv Gandhi National Merit Fellowship for pursuing her doctoral degree. Dr. M. Asokhan is a Professor and Head, Department of Agricultural Extension and Rural Sociology, TNAU, Coimbatore. Dr. M. Asokhan was awarded Ph.D. degree in Agricultural Extension from Tamil Nadu Agricultural University Coimbatore, where he started his professional career as Assistant Professor in Agricultural Extension. He has experience of over 18 years in teaching, research and extension. He has served as Programme Coordinator KVK and Professor and Head, in Sugarcane Research Station. He has organized several on-campus and off campus trainings. He has published several research papers and articles in various reputed journals, books and magazines. He has acted as Vice-President of Society of Extension Education, TNAU, Tamil Nadu. He has acted as member in various selection committee. He has guided considerable number of students in the extension discipline and he acted as Advisory Committee Members for students from different disciplines like Rural Management, Economics, Agronomy and other disciplines. He has completed more than eight research projects. M. Priyadharshini is a doctorate in the field of Agricultural Extension. She has completed her U.G. degree programme in Horticultural College and Research Institute, Periyakulam, Tamil Nadu. She completed her P.G. and Ph.D degree programmes in Agricultural College and Research Institute, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu. She has participated in several national and international conferences in the field of Agricultural Extension.

Contents of the Book

   

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