This book incorporates information on Rural Sociology: Meaning, Scope, Importance and Origin, Social Ecology, Social Change and Educational Psychology, Rural Sociology and Agricultural Extensiony, Cognitive, Affective and Psychomotor Domain, Personality, Motives and Learning, Significance of Rural Sociology and Agricultural Extension, Motivation Theories etc. The material presented in this book will be highly useful to the students research scholars teachers planners administrations extension workers who are engaged in teaching and doing research on rural sociology and educational psychology. This book will be highly useful to the students research scholars, teachers, planners, administrations, extension workers, who are engaged in teaching and doing research on rural sociology and educational psychology.

Dr. Banarsi Lal is presently working as an Incharge, Sr. Scientist-cum-Head at Krishi Vigyan Kendra (KVK), Reasi of Sher-e-Kashmir University of Agricultural Sciences and Technology-Jammu, India. After graduating from SKN College of Agriculture, Sangaria (Rajasthan), he did his Master’s in Extension Education from RAU, Bikaner and Doctorate from Banaras Hindu University (BHU). He has done extensive work on "Development of Communication Model on Farm Education Programmes of Television in Kathua district of Jammu and Kashmir" from 2002-2007 during his Ph.D. period. Dr. Banarsi has won gold medal in M.Sc. and topped in qualifying exam for Ph.D. programme conducted by Institute of Agricultural Sciences, BHU, Varanasi. From the past ten years he has been working in KVK, Reasi with full dedication for the farmers’ community and has wide experience in extension. He adopted an organic village Talwara and did extensive work in organic farming. He is facilitating the farmers to market their farm produce. He has published more than 20 research papers, more than 400 articles, more than 30 technical bulletins and eight success stories/case study/ training manual. Presently he is an active member of more than four Professional Societies. Dr. Arvinder Kumar presently working as Farm Manager in Krishi Vigyan Kendra, Reasi, SKUAST-Jammu. He did his M.Sc. in Agricultural Extension from Dr. B.R. Ambedkar University, Agra, U.P. and Ph.D. from SKUAST-Jammu in Agricultural Extension. He has published many research papers in various journals. He has wide experience of rural area problems and their mitigation. He also participated in many National and International Conferences.