This book is written and designed to know the importance of Packaging and packaging elements in present era and impact of product packaging on Consumer buying behavior towards Ready to Eat Food items. This book highlights the status of food sector, demand for ready to eat food products in India. This also emphasis on the emergency of new trends in food market and Agri business, This book provides empirical information about various methodologies and aspects related to know the impact (Positive or Negative), (High or Low) of product packaging on the buying preference and behavior towards purchasing the ready to eat food products and how product packaging can be used as a Market strategical tool for boosting the customer base of a company large aextent.

"Arsalan Ganai possesses a meritorious academic record in Master’s (Agri-Business Management) programme. He has obtained his degree in MBA (Agri-Business Management) from the Sher-e- Kashmir University of Agricultural Sciences and Technology of Jammu. He has also obtained digital marketing certificate by Google. He has six research publications in UGC journals, three abstracts, four book chapters and two international conferences into his credit. He is recipient of oral presentation. He has worked in international project sponsored by IFPRI. His field of expertise is Agricultural Business Management, Food Industry Marketing. Dr. Sudhakar Dwivedi is Associate Professor in the Division of Agricultural Economics & Statistics, Faculty of Agriculture, SKUAST-Jammu. He completed his Ph.D. degree in Agricultural Economics from Dr. B.R. Ambedkar University, Agra (U.P.) (Formerly Agra University). He is a recipient of Doctoral Fellowship Award by Indian Council of Social Sciences Research, New Delhi and University Ph.D. Fellowship Award. He has more than 15 years of teaching experience in the field of Agricultural Economics. Having Specialization in Agricultural Production Economics/Farm Management and Agricultural Project Analysis. Naveed Hamid presently working as Chief Agribusiness Expert in Ministry of Agriculture Cooperation and Farmers’ Welfare. He is also Ambassador, ACPCL (M.P.) for promotion of FPO and Agribusiness related activities in Jammu and Kashmir State. He has more than 4 years of teaching and research experience in the field of Agricultural Business. He has more than 60 research publications in referred, NAAS rated and UGC approved journals, 22 abstracts, 21 book chapters, several articles, six books to his credit. He is recipient of more than 12 International/National awards from repute organization. His field of expertise is Agricultural Business Management, Supply chain/value chain and marketing. "