This book is written and designed to understand the importance and need of Agri business Cases studies in present competitive business era. This book provides empirical and factual information about various methodologies, techniques and aspects used for obtaining the outcome from the various research problems in order to formulate the recommendation for the same. This Book provides an insight of the factual position of various agri business organization in competitive era regarding the various aspects viz, Financial viability, marketing penetration and strategy position, customer behavior, customer satisfaction perceptive etc. This book also covers the areas that nowadays are known to be burning issues in business world like, supply chain and its constraints, First In First Out retail processes, Production and marketing issues of Urea, Stress issues and its impact on world performance in an organization, market intermediaries and their Plutocracy in agri business and impact and effect of demonetization on Consumer buying behavior. The main aim of this book is to act as a ready reference for various policy makers in order to formulate and draft B to B and B to C oriented policies and strategies for strengthening the customer base for the various agri-business organizations/. The book has considerable importance for the students of agri-business management and scholars, who are interested and engaged in this area.

"Dr Jyoti Kachroo has remained gold medalist (Two) and meritorious throughout her academic career, graduated and post graduate (Economics) from University of Jammu, Jammu and Kashmir. She was initially appointed as lecturer (Economics) in Govt. Degree Collage Jammu and later joined the division of agricultural Economics and Statistics, SKUAST Jammu as Associate Professor. Presently she is professor and Head, Division of Agricultural Economics & Agri-Business Management. Her field of expertise is Women empowerment, agricultural production economics, marketing and econometric model based research. She has published about more than 90 articles which include chapters, popular articles, review papers and about 65 research publications in referred journals. She has been honored with D.T.Doshi Foundation award for best presentation. She has more than 26 years experience of teaching and research and she has guided 20 research scholars. Mr. Naveed Hamid possesses a meritorious academic record and awarded by university merit certificate in recognition of his having achieved the prescribed scholastic standards of high order OGPA in Masters (Agri-Business Management) programme. He has more than 4 years of teaching and research experience in the field of Agricultural Business. He has more than 60 research publications in referred, NAAS rated and UGC approved journals, 22 abstracts, 21 Book chapters, several articles, 06 books and so many international/National conferences to his credit. He is recipient of more than 12 International/National recognition award from repute organization for his contribution to the Agri-Business field. Among those awards he is bestowed with Krishi Bhushan and IRDO Young Fellow award. His field of expertise is Agricultural Business Management, Supply chain/value chain and marketing.